Star Sports Shines in IPL 2023 LIVE Broadcast despite JioCinema Crash: Disney Star Reports 29% Surge in TV Ratings
The viewership numbers for the IPL 2023 LIVE broadcast by Star Sports are nothing short of impressive. Within just three days, Star Sports has accumulated an astounding 8.7 billion minutes of consumption, solidifying its position as the dominant broadcast giant. Disney Star has also experienced a significant increase in TV ratings, with nearly 140 million viewers tuning in to watch the IPL 2023 opener. Stay up-to-date with the latest Indian Premier League LIVE Updates on Insidesport.IN. Despite losing the streaming rights to Viacom18, Star Sports managed to maintain its hold over the audience. This is especially commendable given that the Reliance-backed brand is offering free streaming of the IPL on JioCinema. Additionally, the JioCinema crash on the first day of the IPL 2023 season helped boost Star's TV ratings. This season, Star Sports stepped up its game by launching several campaigns to promote the IPL. Despite the pressure from JioCinema, Disney Star held its ground and del...